In November 2025, China electric scooter manufacturers from Xishan District in Wuxi took a major step toward global expansion. Led by Executive Deputy District Mayor Zhou Jianwei, a delegation formed by the Xishan Electric Vehicle Foreign Trade Association and its member companies attended leading international exhibitions and carried out systematic field research in Europe, Africa and the Middle East. Through a combination of “exhibition + on-the-ground market study”, the team worked to open new emerging markets and to better understand what overseas buyers really need from China’s electric scooter and electric motorcycle suppliers.
Milan: Showcasing China’s Electric Motorcycles to European Buyers
The Milan two-wheeler show is one of the most influential professional exhibitions in the world, and a key stage for international brands to showcase their technology and design capabilities. At the 2025 Milan show, Xishan-based companies such as Yadea, Tailg, Saige, Tianmu, Tairuishen and Yimano appeared again with a unified image.
They presented a strong portfolio of electric motorcycles and electric two-wheelers, clearly demonstrating the advantages of “Made in Xishan” in terms of technology, product quality and global operation experience. For European buyers and importers looking for reliable China electric scooter manufacturers, this joint presence made Xishan enterprises more visible and easier to recognize as stable long-term partners.
During the same trip, the delegation also conducted in-depth market research in Switzerland and France. The team observed that the European market now has a diverse consumer structure and an overall decline in purchasing power. It has become increasingly difficult to rely on single, very large orders to fill full containers for direct export.
In response to this new situation, the research group proposed building overseas warehouses in Europe and developing an integrated online–offline retail system. This would allow China electric scooter manufacturers and electric motorcycle suppliers to speed up local delivery, improve market response time, expand sales channels and better match the expectations of European consumers.
Morocco: Exhibition + Field Study Opening a North African Window
The delegation then travelled to Morocco to participate in the country’s first New Energy and Energy Storage Expo. The slogan “Wuxi Drive, Global Ride” was prominently displayed above the booth, becoming one of the most recognizable symbols of Chinese manufacturing at the event.
Exhibitors from Xishan included Tailg, Yadea, Enwa Technology, Kaining and Shenyun, among others. Several companies secured cooperation intentions on-site, and Tailg alone reached an intended transaction amount of USD 3.7 million. This shows that North Africa is becoming an attractive destination for buyers seeking cost-effective electric scooters and electric motorcycles from China.
Beyond the exhibition halls, the delegation visited electric vehicle and motorcycle sales areas in Casablanca and Marrakech. The field study focused on key factors such as local laws and regulations, market entry thresholds, talent structures, after-sales systems and user preferences. These first-hand insights will help China electric scooter manufacturers design more accurate product configurations, pricing models and service systems tailored to the North African market.
Xishan exhibitors presenting electric scooters and motorcycles at the first Morocco New Energy and Energy Storage Expo.
Entering Egypt: Planning for Africa’s Largest Population Market
Egypt is the most populous country in Africa and one of the most dynamic markets for transport demand on the continent. For any importer looking at long-term potential in electric scooters and electric motorcycles, Egypt is a market that cannot be ignored.
During this part of the trip, the delegation carried out in-depth research on Yadea’s local stores in Egypt. They studied the operating models, product line-ups, model adaptation to local road conditions, and user consumption characteristics. By understanding how local stores position different models, run sales and service, and interact with customers, the team collected practical experience that can be directly used by China electric scooter manufacturers from Xishan.
These findings provide a more feasible and realistic path reference for Xishan enterprises that intend to enter Egypt and other large African markets with strong demand for two-wheeler mobility.
The delegation studying store operations, product mix and user behavior at a Yadea electric scooter shop in Egypt.
Going Deeper into the Middle East: Opening a New Window in Dubai
In the Middle East segment of the journey, the association participated in industry exchange activities and held in-depth discussions with Dubai Legend Holdings Group. On the ground, the delegation observed that fuel-powered motorcycles still dominate the local food delivery and courier sectors. At the same time, demand for electrification is growing quickly, especially in urban delivery and light-mobility scenarios.
With targeted product adaptation for the Middle Eastern climate, driving habits and road conditions, electric motorcycles and electric scooters are expected to have significant growth potential in Dubai. For overseas buyers and local distributors who are considering switching fleets from fuel to electric, China electric scooter manufacturersfrom Xishan can provide a wide range of models and flexible cooperation models. This creates a clear direction for Xishan enterprises to plan their entry into the Middle Eastern market.
Xishan delegation researching how electric scooters can replace fuel motorcycles in Dubai’s delivery sector.
From Xishan to the World: Bringing Global Markets onto the Strategic Map
This international journey was not only a showcase tour, but also a systematic industrial field study. It was not just a series of corporate marketing activities, but a coordinated strategic layout jointly promoted by the government, the association and industry partners.
The Xishan Electric Vehicle Foreign Trade Association will continue to act as a bridge, integrating government resources, overseas channels and the strengths of local manufacturers. By helping China electric scooter manufacturers and electric motorcycle suppliers from Xishan to go overseas together—through exhibitions, overseas warehouses, local partners and data-driven market research—the association aims to build a long-term mechanism for group-based global expansion rather than one-off actions.
In the global wave of new energy mobility, “Xishan Intelligent Manufacturing” is expected to secure a stronger position in emerging markets. For international buyers, importers and distributors seeking stable, scalable and compliant electric scooter and electric motorcycle suppliers from China, Xishan is becoming an increasingly important source of reliable partners.
